Blogs
Website Design
Why Websites Look the Way They Do
It is risky to have a website design based solely on an artisan's concept....Read more
No Amount of Makeup Can Cover a Bad Website
We see lots of pigs with lipstick on the internet. In fact, one of them might be the face of your company or organization....Read more
Website Type Depends on Skill, Need, Budget
Having your best friend’s cousin’s brother build your business website can be expensive....Read more
Website Content
Keep Your Content Consistent Using AP Style
If you are particular about your brand and details, we recommend picking a style and sticking with it....Read more
How to Make Your Website Accessible
15 percent of your website visitors likely need some type of adaptation to read and navigate your site....Read more
New Website? You've Only Just Begun
Looks better, doesn't it? Very proud of it, aren't you? This is just the start of an effective digital marketing program....Read more
Avoid Borrowing Website Content
Take the photo; write the blog; cite your sources; and link to the other site....Read more
Does Your Tagline Percolate With Customers?
What better way to enjoy a healthier lunch than a place where you can “Eat Fresh”?...Read more
Do You Have the Key to Your Website Domain?
Your domain credentials should be treated like your bank account....Read more
Search Engine Optimization
What to Know About GA4
Unlike Universal Analytics, which relies heavily on page views and sessions, GA4 focuses on events and user properties....Read more
Before You Focus on SEO, Do This
The new website plays an important role in SEO, but technical maneuvers, organic content and paid online advertising also are required to earn higher results....Read more
Google Has a Need For Speed From Your Website
The Top Gun search engine targets performance, responsiveness and visual stability....Read more
This We Know About SEO
Here are a few other "back end" tricks that help improve your ranking...Read more
Digital Marketing Strategy
Here are 10 Digital Housekeeping Tips
While you are sprucing up your store or office, you also should clean up your digital space....Read more
The Good and Bad of Google Reviews
A bad review on Google can burn your business. It also can cost you, customers, if others agree and decide to throw gasoline on the fire....Read more
These Clients Used Content to Deal With the Pandemic
Our clients used their digital space to help their businesses and organizations survive and serve during difficult times....Read more
If the Marketing Genie Grants One Wish, Take Google My Business
If you don't ask her to set up a GMB account, board up the old building and start looking for another job....Read more
Social Media Strategy
What to Do About a Hater on Facebook
Understand who posts nasty comments and how to respond to them....Read more
Why Facebook Remains a Digital Marketing Juggernaut
Facts are Facts on why you cannot ignore this digital marketing platform....Read more
Blog Strategy
The Prescription for a Vibrant Blog
Great doctors save lives. They heal people by being smart and experienced. They are not good bloggers....Read more
How to Wake Up Your Lazy Blog Writing
Turn off the alarm and get your keyboard out of bed. That was the mantra of one of my old college journalism professors, who detested “lazy writing”....Read more
Are Your Blogs Part of Coffee Talk?
Here are a few tips to make them interesting, relevant and useful enough to share over a Cup of Joe...Read more
More About Marketing
5 Marketing Mistakes When Starting a Business
Wonder why no one is calling your new business? Avoid the opening day cricket sounds....Read more
Now is a Good Time to Recharge Your Marketing
In fact, there are many reasons why marketing should continue or even get more resources....Read more
How to Market During a Crisis
What should you say to customers and prospective customers when there is a major disrupter - like a pandemic?...Read more
Here's the Scoop on Press Releases
Getting one published by a mass media outlet requires attention to the story details and an understanding of how the system works....Read more
Why Hire a Marketing Professional
Marketing professionals help plan, create and execute your messaging programs. They make a significant difference in your project's success....Read more
5 Common Elements of a Winning Game Plan
Ever wonder what purpose a coach's clipboard serves - beyond something to slam?...Read more