We are facing unprecedented uncertainty with the COVID-19 (Coronavirus) outbreak. We are worried about the health of our family, friends and business partners. We also are concerned about the serious impact on business, especially small businesses. But we remain confident that our lives eventually will get back to normal.

As health officials and elected leaders work through this crisis, you undoubtedly are wrestling with your business. It is difficult to send out "shop here" marketing messages while the government is recommending that people "socially distance" themselves, and - in some states - ordering retail businesses to temporarily close their doors.

We wanted to share a few thoughts about Clever Dogs Media and our valued partnership with you.

Our team is more committed than ever to keep moving forward. Our primary mission - sharing our clients' stories - does not change. Your messages obviously need to be different right now. That's where we can help. We are available to help craft the right message about your operations and the steps you are taking to serve your customers during this difficult time.

Also, you can be assured that we are available to you each day to serve your company. The nature of our operation enables us to work without interruption. Like other companies, we are suspending individual and group meetings in the interim. However, we are available by email, text, telephone and conferencing (such as Zoom) to talk about your messaging needs.

Also, we have the technical capabilities to work from our respective homes (which we do often anyway). In fact, most of our creative team members already work from home through our partnership with Inbound Back Office.

The servers that host your website and the marketing software used for your social media and inbound marketing content are operating without interruption. We have backup systems in place and tech support at the ready.

In due time, when the storm clouds clear, we know your company will be stronger than ever. And we will be here to help you fetch back that business.

If you have questions, please don't hesitate to email us at fetch@cleverdogsmedia.com or call us at 317.286.8767. Please be safe and healthy. Thank you for your trust in us.

Jeff and Sean

How to Market During a Crisis

So what should you say to customers and prospective customers when there is a major disrupter - like a pandemic or significant weather event?

Here are some points to consider.

READ MORE