Custom Content

WHAT WE DO

What you say and how you say it matters, especially when you have only a brief moment to tell your story.

Social Media Messaging

Website SEO Content

Blogging

Email Messaging

Videos

Graphic Design

Press Releases

Publication Writing

WHY CONTENT MATTERS

Content is critical to the success of your marketing efforts - whether you are selling a product, providing a service or running a nonprofit organization.

Valuable Content resonates with your audience because it:

is carefully tailored to their needs and interests.
appears to be useful, worthwhile and beneficial to them.
shares your story.
nurtures your relationship with them.
helps people remember your brand.
influences their decision to buy, donate or engage.

BY THE NUMBERS

(Source: HubSpot, IBM Digital Experience Survey)

47%

of buyers view 3 to 5 pieces of content before engaging in a sale.

76%

of marketers use digital content marketing, making the competition fierce.

7.8

Content marketing leaders experience 7.8 times more website traffic than non-leaders.

56%

of marketers say content marketing increases website engagement rates.

62%

While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads.

HOW CONTENT IS VALUED

Whether in a website, email, blog or social media post, audiences respond when content is:

well-written.
relevant.
helpful solving problems or answering questions.
easily accessible.

ASSOCIATED PROJECTS

View Project

Johnson Memorial Health

We work with the hospital's Marketing Team on Inbound Marketing campaigns and website content for the community's largest healthcare provider.

Custom Content
Web Development

View Project

Indian Creek Schools

Clever Dogs has launched a new website and is creating a Marketing Plan that tells the story of this great community school corporation in Johnson County, Indiana.