WindRose Health Network
WindRose Health Network Provides Affordable Quality Healthcare for All
About Our Client
WindRose Health Network improves the health of its patients and community by providing high-quality, family-oriented, primary and preventive health care services, with a particular emphasis on helping the poor, the medically underserved and vulnerable residents. As a Federally Qualified Health Center, WHN accepts all people regardless of ability to pay and helps patients overcome language, economic, cultural and geographical barriers to obtaining health care services for themselves and for their families.
What They Needed
As the need grew for quality healthcare for the community's most vulnerable, WindRose Health expanded from one to six locations in south-central Indiana. They sought a new website that told their story, made navigation easy, improved their Search Engine Optimization and could be easily translated to multiple languages.
How We Helped
We worked with their leadership team on a beautiful, highly functioning and fast new website. Powered by Zephyr, the new website was designed with the patient's journey in mind - especially new patients. We used a customized Agent Smith theme to create a series of critical entry points on the upper portion of the home page. Users can now quickly find services available, locations of their health centers, after-hours calling help, employment opportunities and other important information. The website heightens WindRose Health's brand and will serve as the centerpiece of their digital marketing programs going forward.
What We Learned
The community healthcare systems that help the underserved have a great need to communicate with their patients. They must rely on technology that is easy to use on mobile devices, which often are the only computers in the homes of lower-income families. In our mapping of the new WindRose site, we learned that easy navigation into multiple entry points was critical to the patient decision process. That is why a customized Zephyr Agent Smith theme made sense. Also, because of the diverse population WindRose Health serves, we needed to find a site translation option. We turned to the robust Google Translator software to make that happen.