About Our Client
VisionQuest Eyecare, with offices in Indianapolis and Greenwood, Indiana, provides comprehensive eyecare and vision services. Their doctors and staff offer vision exams, diabetic exams, vision therapy services, computer vision treatment, glasses and contact lens exams. They have the latest technology available in eyecare and vision therapy.
What They Needed
Though they have a successful practice, the doctors and staff of VisionQuest wanted to amplify their story as a comprehensive eyecare provider. They wanted a roadmap for their marketing, a new website and an updated logo to enhance their brand.
How We Helped
Our team worked with their doctors and chief operating officer on a new Marketing Plan and Website. VisionQuest wants to be the eycare partner for patients. They also provide convenient hours and the most comprehensive care available. Their Marketing Plan outlines key messages and recommended activities to generate leads and nurture the relationship with their patients. Their new website showcases their services, doctors and blogs. We also provide custom content for their blogs and social media posts. We also created an updated logo.
What We Learned
Healthcare providers face challenging competition, and must find affordable and effective ways to tell their story. In the eyecare industry, privately owned practitioners must tell prospective patients why they are different from big box stores and chain retailers that primarily sell eyeglasses. They also have to educate the market on the importance of comprehensive eyecare when you have diabetes or other health issues.