Clever Dogs Media

Aspire Economic Development + Chamber Alliance

Aspire Economic Development + Chamber Alliance, the dynamic economic development organization in South Indy, has quite a story to tell.

Clever Dogs Media Indiana

About Our Client

Aspire Economic Development + Chamber Alliance drives economic development and business success in Johnson County, Indiana and southern Indianapolis. They lead the area’s business community by leveraging community development opportunities and providing comprehensive member services for entrepreneurs, small businesses and large corporations.

With their inclusive resources and support, they provide members, investors, community partners – and all those looking for a welcoming community in which to start or expand their business – a chance to succeed.

What They Needed

The decision to merge the Johnson County Development Corporation and the Greater Greenwood Chamber of Commerce was one of the most significant local business initiatives in this community's recent history. Leaders of both organizations met for more than two years determining how best to market Johnson County and southern Indianapolis as a great place to do business. 

The leadership teams from both organizations spent months planning and executing the legal and logistical challenges of merging these two long-standing organizations. A critical portion of their transition was creating a way to tell their story. this included a comprehensive and robust website that marketed the area to companies looking to move there or growing their already established business. It also needed to serve the more than 700 members who support Aspire.

They needed a great website and asked Clever Dogs Media to handle the job.

How We Helped

Their new Zephyr website answers questions that Site Selectors often ask when recommending Johnson County and southern Indianapolis to their clients. It also provides important information for members seeking B2B networking. This project required a detailed process to launch a site in a relatively short time (four months). We led and collaborated with a remarkable Project Team that carefully planned the site map, captured and edited content from three websites, coordinated branding from Hirons of Indianapolis and provided custom programming with a third-party vendor used for membership account management. We worked with our partners at Zephyr on a customized theme for design and site construction.

The website includes:

  • strategic, customized content
  • beautiful, responsive design
  • a user-friendly Content Management System
  • integrated Search Engine Optimization
  • integration with their Inbound Marketing efforts

What We Learned

Because we were merging content from three sites and integrating third-party membership management software, this was the most comprehensive and robust project ever undertaken. We learned that our Website Development Process is applicable to large projects as well as our smaller ones. The project also enabled us to take the Zephyr theme designs to the next level. The result is a beautiful, functional and dynamic website. 

Finally, the project validated (again) the importance of having smart, dedicated clients at the table.

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