Clever Dogs Media

Schafstall Admire

The partners at Schafstall Admire, friends since childhood, have quite a story to tell.

Clever Dogs Media Indianapolis

About Our Client

Rob Schafstall and Jim Admire grew up in historic Franklin, Indiana, and their families knew each other well.

After graduating together from Franklin Community High School, Rob and Jim went off to separate colleges and law universities. Each then returned to his hometown to practice law.

Rob spent many years doing business, family and local government work as a partner with his father. Jim also did family law work, and focused on mediation and arbitration at other local firms.

They talked often about setting up a practice one day. The timing was finally right in late 2013, when they formed Schafstall Admire LLP.

What They Needed

We were asked to help Schafstall Admire develop a new website and brand look, and provide advice on communication strategy.

How We Helped

Their new website, built on oour Zephyr CMS platform, provides concise information about their practice - and answers basic questions about the legal process and rights. The conversational tone of the content helps users understand how Schafstall Admire can help them. 

The site also has friendly navigation and design components, which adapt easily to all formats (computer, tablet, cell phone).

The website's features and design reflect the firm's culture of personal service and a trusted relationship between attorney and client.

For the new logo, we teamed once again with Emilee Miller. As with the website, we incorporated new colors being used in a renovation project of their office in downtown Franklin.

What We Learned

It is important to understand and follow state regulations when marketing law firms. We balanced the regulatory guidelines with their messaging throughout the website.

We also found it important to provide a genuine personal message within the website content - so that potential clients feel comfortable about making that call.