Hillview Country Club
About Our Client
Since 1926, Hillview has been a place where children play in the pool, newlyweds dance at their receptions, entrepreneurs sign deals over lunches and avid golfers sink crucial putts to capture the leaderboards.
Hillview has the reputation as one of Central Indiana’s most family-friendly country clubs. Its beautiful setting and easy location near Interstate 65 have made it a favorite place for family and friends to meet and socialize.
In 2013, long-time Franklin residents Pete Grimmer, Jim Admire and Max Woodbury purchased the club – injecting new energy and charting a bright future for Hillview. They meticulously renovated the facilities and upgraded the golf course.
In 2015, the rejuvenated banquet facility project was completed, along with upgrades to the swimming pool and Lou’s Den snack bar.
What They Needed
To help make the revitalized club a success, the partners asked us to develop a Strategic Marketing Plan, create a new brand and build a new website. Hillview is in a competitive marketing with other nearby golf courses and event centers, and needed a way to tell their story and increase their membership base.
Franklin is one of the central Indiana's fast-growing communities - and the Hillview owners believed they could provide an outstanding place for families to spend time. They also needed to leverage their relationship with Big Woods, who partners to operate a popular restaurant and bar in Hillview's beautifully rennovated clubhouse.
How We Helped
The new brand is called "Hillview Time", and promotes the benefits of spending quality time with family and friends at Hillview. The new logo was created by our graphic design partner, Emilee Miller of EM Photography & Design.
In 2021, we created a new Zephyr CMS website that features beautiful design, improved navigation, fast load speed and SEO-friendly content.
What We Learned
A new chapter is being written in Hillview’s long history – one that will be memorable for generations to come.
We were pleased to help Hillview Country Club write it.