Vision Partners of Texas
About Our Client
Vision Partners is a new eyecare practice in Flower Mound, Texas, a northern suburb of Dallas in Denton County. They have invested in state-of-the-art technology that ensures the eye health and vision needs of their patients. Dr. Hargrove offers Optomap Retinal Screening, which views the entire retina, allowing her to assess eye health and detect any problems early, many times before symptoms even appear. In most cases, this scan generally replaces traditional dilation!.
What They Needed
The practice owner reached out to Clever Dogs Media for assistance to help tell the story of this new practice. It is located in a fast-growing area where the eyecare market is competitive. They had a new website and were active on social media. So their organic reach was off to a good start. However, they needed to add a robust pay per click program to get higher search engine results.
How We Help
Working with our Digital Advertising Specialist, we created a Google Ads pay per click program that focuses on efficient keyword terms. We researched what people in the Flower Mound area were searching for on Google when they had an eyecare need. We analyzed what competitors were doing with their digital marketing campaigns. We assessed the key audiences Vision Partners wanted to reach. We created and launched a Google Ads search PPC program. Each week, we analyze results and adjust the messaging and key terms to make certain their spend per click is effective in getting telephone calls or clicks to their website.
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