Marketing Plans

WHAT WE DO

Our process helps uncover your true audiences, and creates the best message and channels to engage them.

Business Goals-Marketing Strategy

Marketing Research

Buyer Persona Development

Branding

Message Development

Channel Recommendation

WHY PLANNING MATTERS

You need to stand out. You must show your audience why you are different.

A well-designed Marketing Plan helps you:

align your marketing activities with your development goals and strategies.
identify your Unique Selling Position.
avoid conflicting messages that confuse your audience.
spend your marketing dollars more effectively and efficiently.
steer clear of costly "flavor of the day" marketing gimmicks that don't produce results.

BY THE NUMBERS

(Source: HubSpot, eMarketer, Altimeter)

63%

of organizations report that creating leads is their top business challenge.

61%

of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

78%

of consumers will trust your brand if you create more customized content.

86%

of highly effective organizations have someone in charge of content strategy.

HOW YOU STAND OUT

We conduct a process that helps your message connect by:

identifying your product.
identifying your audience.
identifying your channels.
creating your brand.
creating your message.
creating your budget.
creating your plan.
establishing your benchmarks.

View Our Marketing Plan Process

ASSOCIATED PROJECTS

View Project

VisionQuest Eyecare

This growing optometry practice in Indianapolis and Greenwood needed a new website as the center of their new marketing plan - both developed by Clever Dogs Media.

Web Development
Marketing Plans

View Project

Indian Creek Schools

Clever Dogs has launched a new website and is creating a Marketing Plan that tells the story of this great community school corporation in Johnson County, Indiana.