Clever Dogs Media

Marketing Plan Process

Our process helps uncover your true audiences, and creates the best message and channels to engage them.

DISCOVERY

Market

Competition l Customer Needs l Product Profit Evaluation l Growth Opportunity Profiles

Buyer Persona

Ideal Customer(s) Profile l Media Evaluation

Evaluate Data, Trends


CONNECTION

Message Development

Calls to Action Words l SEO Key Words

Marketing Activities

Current Practices l Media Assessment l Investment Assessment

Identify Opportunities


THE PLAN

Recommendations

Target Audience(s) l Messaging Strategies l Branding Toolkit l Activities l Budget

Training

Social Media l Inbound Marketing l Traditional Marketing

Implement


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