Johnson County Development Corp
About Our Client
The Johnson County Development Corporation (JCDC) is a non-profit private/public partnership providing economic development services for companies throughout Johnson County, Indiana.
The services available include working closely with site selectors, providing comprehensive research and demographic information, coordinating between the state and the business for economic incentives, and meeting the unique needs of each community within our county.
What They Needed
As investors in this organization, Clever Dogs Media partners helped JCDC develop a marketing plan, which included a new website.
How We Helped
We first developed a marketing plan to help define the audience and messages for the local economic development efforts.
Working with our partners at SpinWeb, we then helped design and develop a new website, which operates on the Zephyr CMS.
Their new website includes:
- strategic, customized content
- beautiful, responsive design
- a user-friendly Content Management System
- integrated Search Engine Optimization
- integration with their blogs and resources for clients
We manage the content on the website and assist with the organization's social media strategy, marketing and media relations.
What We Learned
The most important focus of a local economic development organization is telling the story to site selectors. They are representatives of industries looking to expand or move their operations.
Also, we learned that companies are looking at quality of life issues when determining expansion or relocation. The JCDC site needed to say why Johnson County is great place to live and do business.
Ready to get Started?
Let's Begin a Conversation.