The Indiana Retired Teachers Association has quite a story to tell.

The non-profit organization, which has nearly 23,000 members and associate members, is the retirement partner and advocate voice for retired teachers throughout the state.

Since 1950, IRTA has worked on teacher retirement benefit issues at the Indiana General Assembly, helped guide the conversation about state education initiatives and developed various benefit partnerships for its members.

Executive Director Tom Mellish and IRTA board members came to us  and asked for a plan to more effectively grow membership.

After developing a marketing plan, we called in our strategic partner, SpinWeb, to help rebrand IRTA and create a new website. The result was a new logo and an outstanding website.

Our partnership includes:

  • Creating engaging content for their new website.
  • Developing and managing content for their social media channels.
  • Assisting with Legislative Alerts on Indiana General Assembly session action that affects current and retired educators.
  • Writing blogs and other Inbound Marketing content for their marketing efforts.

One of our most recent projects was developing an eGuide: How to Be a Great Nonprofit Board Member.


"Clever Dogs Media provide us with immeasurable guidance and direction on a new Marketing Plan for our state-wide organization. They also collaborate with us on our Inbound Marketing strategies and continues to provide us excellent blog and social media posts."

Tom Mellish , Executive Director, Indiana Retired Teachers Association