IN Retired Teachers Association
About Our Client
The non-profit organization, which has nearly 23,000 members and associate members, is the retirement partner and advocate voice for retired teachers throughout the state.
Since 1950, IRTA has worked on teacher retirement benefit issues at the Indiana General Assembly, helped guide the conversation about state education initiatives and developed various benefit partnerships for its members.
What They Needed
Executive Director Tom Mellish and IRTA board members came to us and asked for a strategic marketing plan to more effectively grow membership.
How We Helped
Our partnership includes:
- creating engaging content for their new website.
- developing and managing content for their social media channels.
- assisting with Legislative Alerts on Indiana General Assembly session action that affects current and retired educators.
- writing blogs and other Inbound Marketing content for their marketing efforts.
One of our most recent projects was developing an eGuide: How to Be a Great Nonprofit Board Member.
What We Learned
This is a great relationship with our strategic partner, SpinWeb, and the IRTA team. We continue to develop messaging and Inbound Marketing activities that are producing results.
We also came to appreciate the challenges retired educators face regarding their pension programs controlled by the General Assembly. We are pleased to help them engage their members.
Ready to get Started?
Let's Begin a Conversation.