Clever Dogs Media

Aspire Johnson County

Aspire Johnson County, one of Indiana's most unique community initiatives, has quite a story to tell.

Aspire Johnson County

About Our Client

Aspire Johnson County is a county-wide community collaborative whose vision is to make Johnson County a destination to live, work and play. The group is gaining recognition across the state and Midwest region, according to organizers.

Understanding that attracting new jobs and capital investment is highly competitive, JCDC - with financial support from the Johnson County Community Foundation - launched Aspire Johnson County in 2013 to better position the county in the marketplace.

What They Needed

Members of Aspire Johnson County - who include business, education, government, and non-profit sector representatives and community volunteers - are focused on infrastructure, quality of life assets, talent retention and attraction and branding.

They were needing a new website to tell their story to the community, to help provide information on their projects and to recruit participants.

How We Helped

The new Zephyr website provides updates on projects, helps recruit members, recognizes members and supporters, lists upcoming meetings and houses group research data. We worked with our partners at SpinWeb on the custom design and site construction.

The website includes:

  • strategic, customized content
  • beautiful, responsive design
  • a user-friendly Content Management System
  • integrated Search Engine Optimization
  • integration with their Inbound Marketing efforts

What We Learned

A grass roots organization does remarkable things when they have the commitment and passion for their community. We also discovered a remarkable sense of energy and brain power in Johnson County.


"Aspire Johnson County has worked with Jeff Owen for more than three years as we built our organization and created our brand identity. Jeff created a process that was interactive, fun and truly captured the work of our organization. His attention to our audience and purpose gave our website dynamic content that has become an indispensable tool for our organization and our work in our community."

Dana Monson, Director of Business Development, Aspire Johnson County

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